Sunday, 8 September 2013

MBA II sem II mid Important topics


1.Marketing Management
1. Write short notes on the following.
a. Trends in retailing.
b. Sales agencies.
2. What is “communication mix”? Explain the elements of
Communication mix.
3. What do you understand by evolution of marketing department?
and how will it control the performance of marketing.
4. Define rural marketing? Explain rural consumer behavior with the example of
Insurance policies/products?
5. Explain the importance of E-commerce in marketing with example of banking
products? Discuss the pros and cons in this regard?
6. Explain the following with examples.
A) Mass marketing
B) Marketing communication
C) Segmentation

2.Business Environment
1. Write short notes on the following:
a) Policy on Public Private Partnerships.
b) Role and functions of finance Commission
c) SEBI and Investor Protection.
2. Explain the features and structure of money markets in India. What are the
reforms suggested for improving the quality of money market operations in India?
Illustrate.
3. Explain the organization structure of World Trade Organization. Present a critical
review of WTO functioning
4. Outline the recent developments in capital markets.
5. How do you correct the imbalances of Balance of Payments? Illustrate
6. Critically examine the role of EXIM Bank in trade.
3.Human Resource Management
1. Explain in basket training method. When is it used? How do you evaluate
training and development of employees?
2. Explain the role of appraisal in managing performance. What are the potential
problems in performance evaluations?
3. Explain factor comparison method with an example. How compensation for
special groups is handled? What are the problems?
4. Explain the machinery for settlement of grievances according to Industrial
Disputes Act. Discuss the need for maintenance of HR during recession.
5. a) Define management development. What is its importance?
b) How are training and development programmes evaluated?
6. Define global HRM and explain why it is important for the organizations?

4.Financial Management
1.Discuss in detail the Gordon’s dividend policy.
2. Discuss in detail the factors that determine the cash needs of a firm. Five examples to
necessary factors.
3. From the following information estimate working capital required for the level of
activity 78000 units. You may assume that production is carried on evenly throughout
the year & wages & over head expenses accrue similarly, and a time period of four
weeks is equivalent to a month.
Cost per unit(Rs)
Raw material
45
Direct labour
20
Over heads
37.5
Total cost
102.5
Profit
22.5
Selling price
125
Additional information: raw material in stock: two weeks; material in process: one
week; finished goods in stock: two weeks; Credit allowed by suppliers: half month;
Credit allowed to customers: four weeks; over heads: two weeks; cash at bank is
expected to be Rs. 30000. 80% of sales are credit sales.
4. Priya cements Ltd. Sells its products on a gross profit of 20% on sales. The
following information is extracted from its annual accounts for the year ended
31st December,2009.
Rs.
Sales at 3 months credit                                                              40,00,000
Raw material                                                                              12,00,000
Wages paid – average time lag 15 days                                       9,60,000
Manufacturing expenses paid – one month in arrears                  12,00,000
Administrative expenses paid – one month in arrears                   4,80,000
Sales promotion expenses – payable half yearly in advance         2,00,000
The company enjoys one month credit from the suppliers of raw materials and
maintains a 2 months stock of raw materials and one and half month’s stock of
finished goods. The cash balance is maintained at Rs.1,00,000 as a precautionary
measure. Assuming a 10% margin, find out the working capital requirements of
Priya cements Ltd.
5. From the following data you are required to determine the weighted average
cost of Capital of KCP Ltd using (i) Book value weights and (ii) market
value weights. The KCP Ltd ‘s present book value of capital structure is
Debentures Rs.100 per debenture                   Rs. 8,00,000
Preference shares Rs.100 per share                 Rs. 2,00,000
Equity shares Rs10 per share                          Rs.10,00,000
                           ----------------
                              20,00,000
                           ----------------
All these securities are traded in the capital markets. Recent prices are Debentures
@110, Preference shares @Rs.120 and Equity shares @ Rs.22. Anticipated
external financing opportunities are;
1. Rs.100 per debenture redeemable at par 20 year maturity, 8%
coupon rate, 4% flotation costs, sale price Rs.100.
2. Rs 100 preference share redeemable at par 15 year
maturity,10% dividend rate,5%flotation costs, sale priceRs.100
3. Equity shares Rs.2 per share flotation costs, sale price Rs.22
In addition, the dividend expected on the equity shares at the end of the year Rs.2
per share, the anticipated growth rate in dividend is 5% and the company has the
practice of paying all its earnings in the form of dividends. The corporate tax is
50%.
6. Explain briefly the techniques of inventory control used in manufacturing
organizations.

5.QABD
1.  a)Discuss the similarities in the solution procedures for transportation and
        assignment models.
     b) Explain the Hungarian Assignment Method. Is it better than other methods of
        solving assignment problem? How?
2. The data on the operating costs per year and resale prices of equipment A whose
    purchase price is Rs.10000 are given here:
Year:
1
2
3
4
5
6
7
Operating Cost (Rs)
1500
1900
2300
2900
3600
4500
5500
Resale Value (Rs)
5000
2500
1250
600
400
400
400
   
          


a) What is the optimum period for replacement?
           b) When equipment A is 2 years old, equipment B, which is new model for the
               same usage, is available. The optimum period for replacement is 4 years with an
               average cost of Rs.3600. Should we change equipment A with that of B? If so
               when?
3. Describe the following.
     a) Basic elements of the queuing model.
      b) Applications of simulation
4. Solve the following game using the graphical method and find
     i) The optimal strategies for each player
     ii) Value of the game.
   
Player B
B1
B2
B3
B4
B5
Player A
A1
2
-1
5
-2
6
A2
-2
4
-3
1
0
5. A firm is considering replacement of a machine whose cost is Rs. 1, 21,000
and the scrap value is Rs. 2000. The maintenance costs are as follows.
Year
1
2
3
4
5
6
7
8
Maintenance costs
2000
5000
8000
12000
18000
25000
32000
40000
At which year the replacement is due?
6. State the basic steps involved in Decision making process. Write a brief note

on different environments in which decisions are made.

6.Production and Operations Management
1. a)Explain the concept of total productivity model?
    b) Difference between productivity engineering and management.
2.  a)What is the difference between job enlargement and job enhancement?
     b) When should work sampling be used instead of motion and time study? Give a
         specific example.
3.    Day: :               1   2     3   4  5  6    7   8    9  10  11  12  13  14  15
     No.of defective: 9  10  12   8  7  15 10 12  10   8   7   13  14  15  16
Blades
Draw the relevant control chart and comment on the process.
b) Draw an OC curve. Show its region. Discuss its characteristics.
4.  a)Briefly describe the dimensions of quality,
     b) Twenty samples of n = 200 were taken by an operator at a work station in a
         production process. The number of defective items in each sample were recorded as
        follows.
Sample
No. of defectives
Sample
No. of defectives
1
12
11
16
2
18
12
14
3
10
13
12
4
14
14
16
5
16
15
18
6
19
16
20
7
17
17
18
8
12
18
20
9
11
19
21
10
14
20
22
Develop a P chart using 3 sigma limits. Plot the observations to determine if the
process was out of control at any point.
5.  a)Explain procedure involved in work sampling for establishing standard time.
        Discuss its advantages over time study.
      b) Explain various objectives of method study.
6.  a)Explain various elements involved in productivity cycle.
     b) Define productivity. Explain various approaches to measure productivity.

7.MIS
1. Write notes on any FOUR of the following
a) IS Security
b) Human Resource systems.
c) Effect of internet on MIS.
d) E-Commerce
e) Role of IT in business process re-engineering.
2. a) Write notes on strategic grid.
b) Describe the factors leading toward growth in global business.
3. a) Highlight business values of system security and control. How to control
system vulnerability and abuse in MIS?
b) What is meant by Trojan horse? What is its impact on system security?
4. Why there is considerable organizational resistance to the introduction system
automation. Discuss with example, how an organization could overcome such
resistance to change.
5.  Explain briefly any four modules of ERP
    b). What are the four benefits of ERP? Discuss
6. a) How does MIS auditing enhance the control process?
    b) Discuss social and political issues in Information systems.